NASCAR PR Campaign

I was the designated the team lead for our groups campaign. below is our campaign that we pitched to nascar at the end of the Semester.

Here is the clip of my part of the presentation! The goal for this pitch was to keep it super short and sweet with a possible laugh. I was in charge of presenting our idea to “revamp” NASCAR’s mascot.

If you would like to look more into our group’s pitch, you can click here. This is the final campaign report, that address our three ideas for NASCAR. To create a face for the sport with a mascot, to take advantage of sports betting and to create a relationship with the fan and driver by making them more accessible and relatable.